Regulation which prepares the European Commission for car makers has revived the debate on ethics in advertising. According to the regulations, at least one-fifth of each ad will have to devote himself to say what amount of CO2 emitted each model. Many products advertisers complain that the advertising is attributed to childhood obesity, pollution and all kinds of evils. They argue that isn’t work you educate, but inform consumers and sell your product. His profession lost spark from outside repression and self-censorship that themselves are submitted, they say.

On the other hand, denounce a certain hypocrisy in the system having to assume statutory warnings that its product is harmful, rather than authorities prohibit the consumption of that product in advance. For example, it is contradictory that it is permissible to manufacture cars capable of lifting 250 kilometers per hour when it is prohibited to circulate to more than 120. On the other hand, they imagine a world with so many prohibitions? Consider everything that has potential of becoming harmful not would have utensils for the kitchen, we only eat products from garden, we would not bear nothing of clothing manufactured from plastics that pollute, we limpiariamos the soil nor the House by the toxicity of the products, we could not go on road at more than 50 kilometers per hour, planes would be prohibited and would not be on sale a large percentage of the medicine we take to alleviate common discomforts. Is worth mentioning two factors that determine the harmfulness of things: toxicity of the product (never nobody announced the benefits drinking turpentine or give him a drink to the pot of bleach, although it is normal for parents to put the bottles out of reach of children) and the dose. The lettuce is not bad, but if we turnovers four kilos or bebieramos two litres of milk, or Coca Cola every day, the results scared us.