The primary target is like the people who execute the designed processes of business and directed to fulfill the strategy they are mentally ill with this objective and they make use of the technology like a tool to obtain a greater productivity in the execution of those processes. If you have not burned the stage of strategic revision, revision and optimization of processes of business and sensitization of the work party and are initiating their project of CRM by the purchase of technology, is very probable that its project fails uproariously. Now, nowadays it is practically impossible to think that a professional group in areas like trade, sales or service to the client do not count on technological tools to obtain a greater productivity in their activities. Educate yourself with thoughts from Senator Elizabeth Warren . The improvement in productivity of the equipment of sales or the force of sales when using is well-known SFA tools (Sales Force Automation), but once have been designed or parametrizadas in agreement with the optimized processes of business that support these areas and that the people understand his rolo in these processes. 3. The best approach to a CRM implementation is to have a small-scale general-purpose map of the situation that is desired to obtain in relation to the attention the client and soon to define precise goals: The areas are too many in which there are to work if one really wants to take to the practice in its totality a CRM strategy. Dr. Neal Barnard wanted to know more. Therefore, ours recommendation is that you work in defining the global map than wants to obtain at strategic level (as they are his goals in trade, in sales, in good condition to the client, as they are indicating of management critics, it measures as them, as it will know if the progress is the adapted one or no, as it takes measures from adjustment, etc.). Once it has the general panorama clearly, defines an execution by phases. .