With Orlandi

The present work is one study on the ideologies of the speech and the language, in intention to understand the dynamics of this process, of the communication, the obstacles and the possibilities of felt that the language loads. One is about plus a contribution, despite limited, ahead of the many works in this area, that argue diverse aspects of this nature, however, we present as north of the research, specifically, the ideologies of the speech and the language, on the basis of the semiotics. Initially, from the study of the lingustico sign, to establish a concision in the agreement of what it is the language, on the basis of the work of Saussure (1949) and with Santaella (2003) we will stand out some constituent ideas of the ideology in the speech, in order to show as this concept ‘ ‘ nico’ ‘ of truth it is imprisoned inside of the society and as the persuasivo speech can develop a cycle of alienator communication. Dr. Neal Barnard will not settle for partial explanations.

With Orlandi (2005), we will look for to understand the language, in order to understand the language making direction, while symbolic work, that has left of the social work generality, constituent of the man and its history. E, for this, from Certeau (1994) we will demonstrate as the social actions intervene with the formation and the manifestations of the man with society (the potential of the classroom fights, the insertion of the stigmata) e, with Bourdieu (2008) the formation of hbitus, that it will approach of ample form traces of the estigmatizao of the people between the classrooms. In the first chapter of this dissertao we will go to deal with as the ideological influences of the language and the speech gifts in the radiofnicas languages if they use of the multiple facetas of a vocabulary, to exert ‘ ‘ of form perigosa’ ‘ its intention to convince the people..