The new Europe B2C E-Commerce report 2013 the current report Europe B2C E-Commerce report 2013 of Hamburg secondary market research firm yStats.com shows steady growth in online trading in Europe. One of the findings of the yStats analysts is that 2012 annual growth of E-Commerce stronger sales by 13 percentage points in Eastern Europe than in Western Europe. For 2013 a double-digit growth rate is expected in Western Europe by more than 10%, and in Eastern Europe by more than 20%, while growth should take off again until 2017. Although the growth rate in the East is higher, higher revenues obtained in the more mature Western European online market: 2012 almost 200 billion euros turnover in online trading in Europe and to achieve until 2016, more than $ 300 billion, with total revenues should amount during this period in the East to more than 50 billion euros. Consumers gain more confidence in shopping online according to 2012 almost half of all consumers in the EU-27 was the yStats.com report at least a shop online.
To the countries with the highest online shopper penetration are the Scandinavian countries, GB, Germany, the Netherlands and France, all of which are above the EU average. Romania, Bulgaria and Italy are the countries with the lowest commercial rates. The most popular product categories in Europe electronics and clothing were measured by the range of the target group. The leading shopping websites were Amazon, Apple and websites of the Otto Group. Price comparison sites were also popular. Western Europe considered sales in Britain reached mature B2C E-Commerce B2C E-commerce market 2012 double-digit billion euro amount and should continue to grow. One of the trends that encourage online trading in the UK, is mobile commerce: 2012 doubled its share of the mobile purchases on the Gesamtonlineoumsatz. Leading online retailers such as Amazon, Argos, next and Tesco achieve substantial rates of access through mobile devices.